The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming produced in collaboration with the site's creators, downloading videos and background playback of videos on mobile devices, and access to the YouTube Music music streaming service. The service was originally launched in November 14, as Music Key , offering only advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. YouTube announced the rebranding of the service as YouTube Premium on May 17, , alongside the return of a separate, YouTube Music subscription service. The service was first unveiled in November as Music Key, serving as a collaboration between YouTube and Google Play Music , and meant to succeed the former's own subscription service. Music Key offered ad-free playback of music videos from participating labels hosted on YouTube , as well as background and offline playback of music videos on mobile devices from within the YouTube app. The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music. During its invite-only beta, Music Key faced mixed reception due to the limited scope of the offering; YouTube's chief business officer Robert Kyncl explained that his daughter was confused over why videos of songs from Frozen were not "music" in the scope of the service, and thus not advertisement-free. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ad-free service; under the new contract terms, partners would receive a share of the total revenue from YouTube Red subscriptions, as determined by how much their content is viewed by subscribers. YouTube also sought to compete against sites such as Netflix , Prime Video and Hulu by offering original content YouTube Originals as part of the subscription service, leveraging prominent YouTube personalities in combination with professional producers.
YouTube was once a simple service. You simply uploaded your videos to the platform or watched videos other people uploaded. However, it has since diversified its portfolio, so to speak. Here is everything in YouTube and what it does. YouTube is the platform and YouTube Premium is the service.
YouTube Music Premium
Jump to navigation. Google has finally unveiled one of its music streaming services YouTube Music in India. While there are number of music streaming services in India now, the arrival of YouTube Music is good news for Indian users.
Here's basically what's happening: It's getting rid of YouTube Red and splitting that into new services. Customers who currently pay for YouTube Red will get the new YouTube Premium service at the same price they currently pay. The new plan still sounds confusing, so I'm going to break down what Google's doing here. YouTube Premium is Google's new paid all-encompassing ad-free service. The free version of YouTube, with ads, will live on.