As Welch explained in an interview, the creators kept a tight wrap on what visuals the song would accompany. I love the idea of dancing with ghosts and never wanting to leave. I feel like I do that every night on stage. This bombastic Ceremonials track was a prime candidate for a remix project. Adding a four-to-the-floor beat and classic house-style piano breaks, the track quickly topped the charts, earning Welch her first No. At times, it sounds like a rehearsal for Stomp , as every surface provides an opportunity for sound. In true Florence fashion, she reinterprets the story of King Midas and his golden touch as a parable for young artists who sacrifice too much for fame.
Not only have they shared the song, but a cinematic music video as well. The video, directed by Vincent Haycock, features Florence Welch in a variety of scenes that range from sweetly intimate to violent. The non-linear plot includes storm watches on television, bedroom scenes with a quick shot of Florence's bare breasts, baptism, some strange dancing, and a lot of dudes. One thing is for sure, her voice is as big and captivating as ever. In a statement, Florence shared her thoughts about the upcoming album, How Big How Blue How Beautiful , and how it compares to the band's last album, Ceremonials , which was released in Ceremonials was so fixated on death and water, and the idea of escape or transcendence through death, but the new album became about trying to learn how live, and how to love in the world rather than trying to escape from it. Pre-order the album on iTunes.
This might be No. Florence Welch has called this rousing track from 's How Big, How Blue, How Beautiful one of her "little spells," and it was written after she experienced being in a relationship with someone who was driving her away: "The songs become these talismans [that] you've written that are just for yourself. And you can carry them with you. This is the first song Welch wrote for the album of the same name; the dreamy track is inspired by the Los Angeles sky and it really does transport the listener. It's about Welch's self-destructive side, but as always, she channels her inner chaos into beauty. When that guitar comes in after the first chorus, it's impossible not to break out into your most frantic dance moves.
The band's music received praise across the media, especially from the BBC , which played a large part in their rise to prominence by promoting Florence and the Machine as part of BBC Introducing. The band's music is renowned for its dramatic and eccentric production, as well as Welch's powerful vocal performances. The band's debut studio album, Lungs , was released on 6 July , and held the number-two position for its first five weeks on the UK Albums Chart. The group's second studio album, Ceremonials , released in October , entered the charts at number one in the UK and number six in the US. Also in , the band was the headlining act at Glastonbury Festival , making Florence Welch the first British female headliner this century. Florence and the Machine's sound has been described as a combination of various genres, including rock and soul.