ASUS Republic of Gamers (ROG) nowadays launched a collaboration with ACRONYM, a respected technical apparel style agency, to create a specific edition ROG Zephyrus G14 gaming laptop computer that melds top-of-the-collection hardware with a radical fresh vision for what technology can be. Available for purchase worldwide starting nowadays, this device is founded on a style idea grounded in Errolson Hugh’s eyesight of a far more empowered consumer: not really a gamer, but a thinker and a creator.
ACRONYM ‘s co-founder Errolson Hugh is a pioneer in the technical attire industry because the company’s founding inside 1994. In the 26 many years since, their company has built a thorough design portfolio focused on fusing singular style with the most recent technologies. Whether they’re developing products for Nike and Arc’Teryx, virtual gaming equipment for Square Enix / EIDOS, or producing clothing under their very own flag, ACRONYM includes a proven background as a visionary in the clothes business with a committed action to sourcing first class materials to generate utilitarian designs that go much beyond style.
On ACRONYM’s design approach, Hugh says:
“We try to break the expected relationship with a product to make the user feel more aware of the product as a tool, and make them more active and engaged with it. It’s too easy to become complacent toward the technology we use and let into our lives, and that can make us passive recipients of information, and thus less creative and less empowered.”
- AMD Ryzen 9 4900HS
- NVIDIA GeForce RTX 2060
- 14-inch QHD Pantone Validated IPS Panel
Hugh earned long-time collaborator, developer David Rudnick, whose studio, Terrain, is usually sought-after simply by industry leaders popular, songs, and the arts for his or her visionary method of building visual techniques that require a totally original aesthetic. Collectively, Rudnick and Hugh developed and prototyped a fresh design vocabulary from the bottom up, which includes bespoke typefaces and materials remedies, touching every part of the ROG Zephyrus G14.
This forward-thinking approach made ACRONYM an all-natural design partner for the Republic of Gamers. ROG will be focused on making premium video gaming hardware that’s effective good enough for pro-level function and have fun with, while furthermore being customizable more than enough that each gamer can go to town. ACRONYM’s styles regularly embody their belief that aesthetic expression is a type of freedom. Through design, audiences can talk about their tale, their way.
The ROG ZEPHYRUS G14 ACRNM RMT01 will be available shortly for $2,499.99 USD at Bodega and SSENSE.